R A S . B L O G

TEMP- Dirty Linclon

2012-02-15T13:12:00.001-08:00

THE PLATTERS GAME

2012-02-07T23:01:00.000-08:00

We tried to start The Platters Game in 2010 by giving away a free painting on facebook. It said 'FREE' on it, but nobody claimed it. Maybe nobody understood it.

We tried again a year later with a $1 painting... sold immediately. Game on.

We made #2.

Named after the vinyl record used to make the circle, the Platters Game is a simple experiment -- a linear experiment -- a life long experiment. Platter 1 sold for $1. Platter 2 sold for $2. Platter 3 sold for $3. How high does it go?   I don't know.

The Platters game is an analysis of the state of art, from investors to investing, market to marketing, aesthetic to desirability. We broke the entire art world down, and in putting it back together, the Platters Game arose first. It is the phoenix. It is the most simple.

It theoretically should be a self propagating thing. People with the earlier pieces, and a vested interest in watching their properties rise in value, market the game to their friends.    Every time a property is sold, the previous properties raise $1. It's an experiment, so there is no real goal save to participate and watch what happens. Love.

Watch the game unfold on our facebook page »



See All Of The Platters Here »

WHISPER

2012-01-25T11:56:00.000-08:00

48x48/ mixed on panel

Retro Find // AOL 22

2011-11-17T23:51:00.000-08:00

In the early days of AOL, we used to have to design shitty, small, low-k ads for version releases. Membership was down so we made some new ads.

R E T R O

2011-11-04T00:22:00.000-07:00

Two-Fiver / 24x30" / Paint on house aged plywood

Happy Day

2011-10-28T01:34:00.000-07:00

RETRO FIND // lovers

2011-06-29T16:44:00.000-07:00

I sculpted 18 works in 1998 while my wife was pregnant and have not sculpted again. Two were bronzed and the rest of the clays were destroyed in a move. A few were photographed.

RETRO FIND // mayan calendar

2011-06-29T13:01:00.001-07:00

Work for Sahara Devi's New Mayan Calendar, 1997.

RETRO FIND // first bronze

2011-06-28T22:59:00.000-07:00

In 1997 I got a block of clay for Christmas, and made my first sculpture that night. It was later bronzed during an apprenticeship with master sculptor Ed Breathitt. In a planned series of 33, only one copy was ever made and this is the first photo of it.

More sculpture at .com »

BRAND // SOUL DEER®

2011-06-20T00:32:00.000-07:00

SOUL DEER® VETERAN CREATIVE FABRICATION
Logo and conceptual brand for a creative fab shop operated by military veterans.

SUCK MY PARADIGM

2011-06-17T11:37:00.000-07:00

L O G O M O R P H + white

2011-06-10T14:53:00.000-07:00

Twenty years painting, a dozen in design, and these are some of the most potent asthetics I've ever seen. Raw power. Pure Americana.

See them all»

S E A T

2011-06-05T00:01:00.000-07:00

Sit in Cadillac comfort.

Ink Woods No.7 / 14x17" / ink on fine paper

2011-06-03T00:56:00.001-07:00

L I P P S . S I T

2011-06-01T21:29:00.000-07:00

Life Sized Push Pin Sculptures Stuck In Tape

2011-05-30T22:39:00.001-07:00

chippybits.

L O G O M O R P H

2011-05-19T00:15:00.000-07:00

36x36" on panel // A hip dip into our designer hay-days, filled with color, corporate malaise and the desire to deface anything deemed proper and orderly by those who deemed. They only pretended to know what they were doing, and dreaded that were more powerful than them. Full Gallery »

See Entire Gallery »

RAS. at G40 for Art Whino

2011-05-16T13:40:00.000-07:00

"The G40 Art Summit is an unprecedented experience in the art world with its scale and caliber of artists from around the world.... taking over an entire 25,000 sqft building...sensory overload ...requiring multiple trips to take in all the treats for the eyes." More»

NY ARTS REDESIGN

2011-05-15T01:22:00.000-07:00

Exploratory magazine layout for NY ARTS.

Before//

PIZZA / INDUSTRIAL KITSCH

2011-05-13T21:10:00.000-07:00

These were created for Ledo Pizza in 2010. They were up for about 4 years. Three people liked them. I want to make 416 of them.

PANDORA REDESIGN

2011-05-01T23:28:00.000-07:00

Light upgrade of the current player, while keeping same architecture. Better nav. Cleaner interface. Upgraded Design. More efficient use of space.

Before //

2011-04-27T23:33:00.000-07:00

2011-04-20T22:19:00.001-07:00

Ink Woods

2011-04-20T13:38:00.000-07:00

A simple, elegant and original series. 14x17". Ink on fine papers. A superb gift for loved ones and peaceful spaces. Perpetually available. More of Rodger Schultz wood works >

WHITE WOODS

2011-04-17T10:20:00.000-07:00

Approx 9'x7', White Woods was pinned as the start of a new 12 painting series aimed at corporate collectors and sponsors -- one completed for each month in 2011. At the rate I'm going, I may finish 4.

BRAND SKETCH // R2R

2011-04-07T00:58:00.000-07:00

XXL JPOP

2011-02-24T22:11:00.000-08:00

BRAND EXPLORATION / Artescor

2011-02-10T00:56:00.000-08:00

Artescor International Photo & Imaging / Brand Exploration 2011

2011-01-27T00:38:00.000-08:00

LIDS

2011-01-25T23:37:00.000-08:00

1 year of saving. 3 months of work. Over 1000 lids.

SEE ON MAIN SITE > http://www.rodgerschultz.com/search.php?tags=lid

2011-01-25T23:31:00.001-08:00

Blood Flowers / 5x7" Series

2011-01-14T00:30:00.000-08:00

An experimental member of the JPOP family, there are 12 original and numbered works, available individually or as a set. Perfect gift set for bridal or wedding party. Each has the same flowers in different arrangement are intended to bind in Love. Standard size for easy framing. 5x7" / acryic, ink and candy foil on panel.

BOOTS

2011-01-11T23:21:00.000-08:00

Seven feet tall. Four boot panels were made for the 2010 Modus Union Spring Salon in Washington DC. One sold. Two are in the Saks Fifth Avenue Tysons Corner, Virginia. One is in my house. All of them are bad ass. I want to marry them.

**Decor Professionals > Completion time approx 20 days / Match any palette / Youthful, Mod, Irreverent, Sassy, Power / Not for amateurs

BONSAI { Cherry Trees on Jefferson, Washington DC }

2011-01-11T13:45:00.000-08:00

Created for the Arbor Day Foundation's charitible effort to repair the famous DC Cherry trees, these hand crafted versions of the Original Bonsai Series capture the beauty and elegance of Washington DC's most awaited springtime affair. Only 3 were made.

**Decor Professionals > Completion time 14-20 days / Customized palette / Sexy, Light, Powerful, Original, Crisp

JPOP { B & W }

2011-01-11T13:32:00.000-08:00

Black and white JPOP are sexy. That is all.

With Agnes, generally, each color is seperated by grey.

Roberta is pure black and white.

Cassandra is 4 colors and cells go from light to dark or dark to light.

**Decor Professionals > Completion time approx 14-20 days / Pure, New Power, Captivating, Bold, Secure

JPOP { Horizontal }

2011-01-10T14:52:00.000-08:00

With the same surface area as the original { 4 sq. ft.}, the horizontal JPOP offer an elegant, elongated and arguably more feminine take on the iconic classic. There is no better way to spruce up the energy of tired room.

**Decor Professionals > Completion time approx 14 days / Match any palette / Fun, Vibrant, Strong, Joyful, Playfully Elegant

JPOP { JACKSON POLLOCK ON PROZAC }

2011-01-10T08:42:00.000-08:00

These 'cells' or drops of pure color were born in 2010 and dominated most of Rodger's work for that year. They were named by Mr. Pollock himself in a dream, and whimsically presume how his work would have manifested if they had Prozac in his time. They are certainly magical, and people see in them what they need to see. Rodger says he witnesses them as instruments; musical notes and harmonic frequencies which the eye plays differently every time they are seen. If the viewer can play, or see them in the proper patterns, secrets unlock and great healing occurs.

Birth of JPOP / 80x30" / mixed on wood

The signature series of 2010, JPOP were the predominant theme of most of the work done over the course of the year. They are magical and fresh. A whimsical interpretation of the iconic mind, crafted with the integrity and care of a new generation reverently looking back.

Known as "JPOP" (jay-pop) on the streets, they are highly coveted in the polo-hippy crowd and already rumored to be held with discretion in the collection of several Royals and Nobels. WineMoney. They're not easily entertained, and impressed only by excellence.

**Decor Professionals > Completion time approx 14 days / Match any palette / Best in the World, Coveted, Magical, Healing, Sweet Sweetness

JPOP in SAKS FIFTH AVENUE

2011-01-09T12:46:00.000-08:00

BRAND EXPLORATION/ Dimitar Soccer

2011-01-01T12:21:00.000-08:00

Dimitar Soccer / Brand Exploration 2011

GEISHA

2010-12-23T13:37:00.000-08:00

The geisha as a subject is the most fertile playground I know for line, form, figure, pattern, color, etc. Many of them can be seen on the main site.

JIMMY ATE PAINT CHIPS

2010-12-23T01:22:00.000-08:00

Oscar Kennedy Interview

2010-12-22T01:32:00.000-08:00

OK/ So RAS.... who are you?
RAS./ I am nothing.
OK/ You are not anything -or- you are nothing?
RAS./ I am nothing.
OK/ Then there is noone to interview.
RAS./ Yes.
OK/ Ok. Thank you.
RAS./ Yes. Thank you.

INDUSTRIAL HAIKU

2010-12-22T00:33:00.001-08:00

I like haiku. I don't know if I do it right. 7-5-7. Three stanzas. Each complete sentences. Preferrably unrelated. Cohesive as a single unit.

RUNNING HAIKU
A lot of American Haiku does not utilize three distinct and seperate full sentences. For some reason, I do, and sometimes take it a tad further. With Running Haiku, the stanzas, though unrelated, connect or bleed into each other linguistically (Amer. English) and can be read without pause.

Grounds

2010-12-22T00:04:00.000-08:00

I often create backgrounds before painting. The ones done for the Bonsai can stand by themselves and make for fantastic and inexpensive spashes of textural color.

CUPCAKES

2010-12-07T01:46:00.000-08:00

An offshoot of 2010's JPOP series, Cupcakes bring a welcoming, industrial elegance to entertaining and centrally focused kitchens and spaces wanting to establish a lighthearted, bold femininity. These urban delights do not sit back and sulk; they're peppy gems with a feel good spunk and punchy attitude.

**Decor Professionals > Completion time 7-10 days / Can match any palette / Gentle, Whimsical, Modern, Fresh, Delicious

WANT ME TO BUTTER IT FOR YOU?

2010-12-06T01:37:00.000-08:00

RIOT GEAR

2010-12-05T01:07:00.000-08:00

LARGE BONSAI {36in.}

2010-12-04T23:32:00.000-08:00

Large Bonsai are a natural progression of the sucessful 24 in. series. At 36 sq. in. they can easily command a room, and the larger scale allows for heightened exploration and increased detail. The blue striped 'Durban Tree' [below] begins to move from cultural asian to african energies. The young series maintains the simple elegance of it's predecessors, and yes, the bases are generally still made of candy and cigarette foils.

**Decor Professionals > Completion time 10-15 days / Can match any palette / Best used to introduce sophisticated or classic energy into contemporary and modern settings.

2010-12-03T22:20:00.001-08:00

SMALL BONSAI {24in.}

2010-12-03T22:20:00.000-08:00

Bonsai were created in January 2010 as an evolutionary offshoot of the JPOP series. A brazen interpretation on an ancient, cultural icon, RAS. Bonai maintain the same energy of it's mentor, delivering the same simplistic wisdom from a contemporary perspective. They hold their own presence, and at 24x24", are large enough to significantly influence the room. Approx. 25 small Bonsai were created in 2010 and are now available via commission and 36x36".

**Decor Professionals > Completion time 7-10 days / Match any palette / Best used to introduce airy sophistication into contemporary and modern settings.

IMMACULATE HEARTS

2010-12-02T00:01:00.000-08:00

Late 2009. I just fell to my knees on my studio stairs and some things burned away from me. I don't know what things, but it was alot, and it had to do with "Immaculate Heart." Something freed from me. I planned on doing all kinds, hundreds... but only made it to four.

FORESTS

2010-11-02T14:33:00.000-07:00

From large to small, zen simple to realistic complexity, forests are a way to bring the beauty of nature and natural essences into any space. I always see these as windows, and that I'm looking outside.

IMPRESSION

2010-11-01T14:00:00.000-07:00

If I had to paint the same way day in and day out for a lifetime, the impressionist style would be my bag. So elegant and powerful and beautiful. When I need to take a break from playing and exploring, I always return to to my impressionist roots.

Technically, I would be a post-impressionist, but that's too many syllables, and I introduce so many different tricks into my work that the impressionist fathers would probably malign me for bastardizing their baby anyway. But I have to call it something, so with regard to myself, anything with dashes and dots I file under 'impressionist'.

http://www.rodgerschultz.com/s/tags/impressionist

NUBS

2010-10-30T14:06:00.000-07:00

Nubs are basically energetic representations of flowers that I invented to save myelf from having to study the enless landacape that is the flower. Generally, I don't engage in symbology or representative danglings, yet to me, Nubs are a cross between a the thought of a sunflower and chakra energy. Nubs give me a form with which to express joy, and I just happened to pick a floral form. Nubs basically are the flower of RAS, and I use them often.

POEMS & POINTERS

2010-10-29T12:49:00.000-07:00

When you relinquish a thought,
I will take a step closer
to fill the space surrendered.

Relinquish all thought
and I will cover the entire distance.

I will walk into you
so as your feet hit the earth,
the pressure will no longer be yours to bear.

-------

To remove darkness, turn on light.
To turn on light, see no darkness.

-----------

Fish can have thought about Eagle.
Fish can speak about his thought.
Fish can not speak about Eagle.

------------

If you are in the pool
And want to experience dryness,
You must exit the pool.

If you are in the mind
And want to experience peace,
You must exit the mind.

---------

Dear God,
Reveal your Self to me in Full,
Or kill me this instant.

---------

Hear this. The entirety of your experience is mental. You think you are interacting with objects? You are projecting thoughts onto neutral objects, then interacting with your own thoughts.

-----------

This is a complete sentence:

I.

---------

The first thing from nothing must be I.

-----------

One thing existed before the possiblity for word.
It can have no name.
One thing existed before the possiblity for thought.
It can not be thought of.
One thing existed before the Mind.
It does not mind.
One thing is before all.
It is I.

----------------

Every single thought you think is produced by the Mind.

If you try to stop thinking, the Mind will produce the thoughts
"I'm going to be non-functional."
"I'm going to disappear."
"I'm going to die!"

The truth of it is, if you stop thinking,
You will function effortlessly.
You will be everywhere.
You will Live.

--------

Be honest with your self.
There are no boulders, villians or fallen trees.
The only objects possible on the path to Heaven are your own thoughts.

--------------

The truest Love lets everything go.
It's that simple.
The greatest Joy in the universe is yours today
If you can do nothing to everything.

-------

This.
World.
Is.
Not.
It.
I refuse to entertain another thought until I Am free.

-------

I asked God to tell me his name
He told me,
I.

I asked I where I was.
I told me,
Now.

I asked I where Now is.
I told me,
Here.

I asked I where Here is.
I told me,
All ways.

I aksed I where I am.
I told me,
Now here all ways

I asked I who I am.
I told me,
I.

I asked I why.
I told I,
Love.

------------

Recipe for instant freedom:
1. Start where you are.
2. Don't pick up a thought.

--------

You know how everything is made of matter?

Well matter is made of Joy.

---------

Nature of Prayer:
He who imagines his God far away, makes pleas.
He who imagines his God close, commands.
He who sees no distance to God, gives thanks.

----------

Worldly freedom can not be legislated.
It can only be recognized in an environment that allows it to breathe.

--------

Love and fear cannot occupy the same space at the same time.
So, which are you?

-------

Leaves don't require your approval to dance on the trees.
That is why they are so darn beautiful.

-------

Love does not wane becasue it has no cause.
Love does not hide because it sees no other.

------------

All suffering is created and experienced in the Mind.
Do not look for peace where the suffering is.

-----

If you seek, you must not know.
If you know, you must not seek.

--------

The Mind must enslave something
before it can seek to free it.

------

More pointers, word and poems from RAS on Twitter >

THE GREATEST THING I EVER DESIGNED

2010-10-01T23:56:00.000-07:00

It took me 10 years to make this. First cover to my fake magazine.

THINK FAST JAK

2010-06-20T01:52:00.000-07:00

Part of 2010 marketing campaign for rising DC band Think Fast Jak-- brand, online, print, marketing, conceptual, creative.

Posters for Think Fast Jak

Website

MySpace

MY FUTURE VINEYARD

2010-05-02T23:58:00.000-07:00

BRAND EXPLORATION / SOLO

2010-05-02T23:31:00.000-07:00

WINE DESIGN

2010-03-28T23:24:00.000-07:00

Conceptual. Brand, Logo and Product Application Design for Philip Carter Vinyards. Rodger Schultz. RAS. 2008

CARDS

2010-03-25T11:24:00.000-07:00

A few logos/cards from design days/

COLOUR STUDY

2010-03-24T23:49:00.000-07:00

Color study for Custom Rug Designers Martin Patrick & Evan. Exploration sample for Honeysuckle -- Color of the Year 2011.

BRAND / Breast Cancer Awareness Campaign

2010-03-24T21:57:00.000-07:00

2006. I didn't know if this was too brazen, and never did anything with it.

Old Logos from My Previous Life

2010-03-23T13:46:00.000-07:00

From a long decade of Graphic, Illistration & Information Design/

ILLUSTRATION

2010-02-19T22:29:00.000-08:00

Rodger Schultz / Object Illustration / 2000-2004

HAULT 2

2010-01-11T19:14:00.000-08:00

Sandellas

2010-01-10T00:03:00.000-08:00

Remedy Counseling

2010-01-01T21:44:00.000-08:00

Brand, site, brochure.

HAULT

2010-01-01T19:15:00.000-08:00

Word-of-mouth Design & Identity Studio

Brand // Train This

2010-01-01T15:56:00.000-08:00

Logo for local Iron Man training Club.

NCAA 08

2010-01-01T15:48:00.000-08:00

We did the entire package from scratch. It wasn't nearly eveything we wanted, but was best on the web for free. There were 100's of deliverables. A few are below.

ONLINE BRACKET

PRINT BRACKET

WEB

Design / Service Award

2010-01-01T02:46:00.000-08:00

I designed AOL's service award in 2007. At the time, tag clouds were just babies and this was fairly badass. Today it's toilet paper.

D A T A S U R E visual case study

2010-01-01T00:59:00.000-08:00

Full service.

FINALS

..........................................

FUTURE OF TV/ NEWS/ ENTERTAINMENT

2009-12-13T23:20:00.000-08:00

From a vision I had in 2006, this design was the cornerstone of a complete overhaul for AOL -- from brand, to back end, to design, to information storage, to global partnerships and offerings that would have repositioned AOL as the defining mechanism for a currently non-existant paradigm. Essentially, I redesigned the internet based on what didn't exist yet.

Three years later, Mar 2009, I added the news component as part of a 6 month comprehensive Master Suite --a redefinition of the future of news and news consumption.

Master Comments

2009-12-12T12:20:00.000-08:00

This is the expandable module portion and cornerstone of my global Master Comment Suite. In short, it offers complete access to all comments and sharing connected to any entity, within 1-3 clicks. It is a complete overhaul of how commenting works on the web, designed to attach seamlessly to article forms.

Master Comments are scalable, searchable, sharable, stackable and communicate with each other, allowing heavy commenters to monitor unlimited discussions from a single source. Emotional enginerring was implimented to maximize click rates and new advertising paradigms were invented to monitze this technology that currently does not exist.

Master Comments were concepted in their entirety by Rodger Schultz in 2008-9.

Master Photos

2009-12-10T13:34:00.000-08:00

Master Photos was a part of my global redefiniton of news display and consumption for AOL News in 2008-9. Just a sketch, the philosophy is simple: Offer a simple, infinite gallery experience from any link.

News Master

2009-12-09T14:13:00.000-08:00

Below is the visual result of a four year exploration into the best way to surface news via the web. The literal cornerstone of this body of work is the TV of the Future,which was given me in 2006... everything begins with this model. In 2008-9 the challenge was to offer, now, what won't be available until later. The result I call Automated Curation... a module-based retention and surfacing of editorial information in an automated system. ( ... corporate horeshit for News, curated by human editors, in a system that prevents them from screwing things up.)

First consideration -- there are four ways to consume news -- read on web, read on paper, listen and watch. At the time, AOL only addressed one of the four ways to consume news... read on web. It's a completely function-based architecture, considering human behavior, business motives and maximized efficiencies. New advertising paradigms were created to support the new architecture.

Implemented now (03/09), the model below would offer the path of least resistance to what is seen in the TV of the Future... a model the world is moving to, albeit slowly. Implementing this model now will significantly serve globally define this movement.

Master News (cont.)

2009-12-08T15:24:00.000-08:00

FOLD//
This shows above-the-fold architectureslightly designed. Notice the presence of new advertising model, infinite modules, and floating persistant navigation, which was not being donein 2008-9.

FLOATING NAV//
This is a highly versitile and desirable asset, which is starting to make a strong presence in 2011. A couple of explorations are below. Movements are made forward and bacward in 3D space and avoid bulky page loads while increasing consumption and click-through among snacking users.

GALLERIES//
I talked about Master Photos in a previous post. This is a couple of low rent explorations that addressed unfolding menus and advertising.

COMMENT MINI MODULE//
I talked about Master Comments in a previous post. Here is the Mini Module that can appear attached to any linkable entity. It is designed to offer a immediate, enticing peek into the emotional response to any entity, while offering the ability to fully engage. This was one of my favorite, and what I saw as most powerful, global tools that appeared to me during my Master exercises.

OVERLAY MODULES//
Here a small menu pops up when "Entertainment" is clicked. It is a small, flexible, full width menu that pops up immediately, while still being monitized. Addressing "snacking" news behaviors, it is meant to offer quick, monitized content without a full page load.

...a different look as quick, expanded content.

MICRO ADS//
These are awesome. Small, product advertising that can be attached to any to any linkable object. They specifically address neural and impression based behaviors. Thusly, they would be publicly embraced more readily if used on click instead of on rollover.

2009-04-27T12:46:00.000-07:00

Artist FAQs

2008-09-25T19:35:00.000-07:00

'You're a Painter? So what do you?'
This is by far the most asked question. Here, I have photos. When I don't have photos at my disposal, it goes something like this... "I'm an impressionist by nature, but am a professional designer as well... so that world seeps in and distorts the impression, as does my love for modern architecture, interface, pattern, typography, slience, healing and the dazzling combination of salt and chocolate. You mix all that together and you get big ole mess."

'Where are you From?'
I was born in Washington DC and grew up in Maryland. I schooled in Baltimore, partied in Boulder, found myself in Sedona and am currently living with my wife and son on the outskirts of DC.

'Oil or Acrylic?'
Acrylic. I have no patience for oils and eventually you learn to make acrylic do the same thing -- if you want to.

'Are you formally trained?'
Yes. Formally trained as a graphic designer and formally apprenticed as a sculptor. I tried teaching myself to paint, but could only teach myself what I already knew. I wanted to learn what I didn't already know... so I asked the paint to teach me, and the paint accepted.

'What school?'
UMBC. University of Maryland, Baltimore.
B.A. Graphic Design Program from 1988-2002.

'When did you start painting?'
1991 or 1992. Boulder, Colorado.
I actually painted a few in college

'How did you start painting?'
Out of the blue I walked into an art store on University Blvd. in Boulder, Co. one day... bought some paints and some Arches Paper, went straight home and painted my first painting. I didn't paint another.

When I moved away I accidently left it on the wall, and a year later I got a package in the mail from my friend Big Seth. It was my painting and a note -- "ras...I went to a Christmas party at our old place and your painting was still on the wall, so I grabbed it and ran! Here it is."

This inspired me. so the next day I put up a canvas and started painting my second painting.

A few days later, a friend came to visit, saw the painting and bought it. Then he put me up at the beach for the summer with canvas and paint, and I painted my next 15 paintings or so. It was so magical I just never stopped.

'How do I get a painting?'
The best way is to ask my wife.

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ask questions in the comments